Running a business can become hectic because of all the aspects that go into it. It can be time consuming; and time is money. And if you don’t want to become overwhelmed with the extra responsibilities, you would have to hire extra in-house employees, which will cost even more money.
You can alleviate some of that extra stress by automating your company so that you can focus on the most important task—revenue. Listed below are some ways that can help guide you into making your business more effective and efficient.
1. Setting Up Your Business
When automating your business, you should look at ways to make business functions more efficient. What practices would you like to improve on? What tasks are repetitive, and can be sped up by automating? Document how much time and money it actually takes to do these tasks without automating, versus with automating, in order to see how efficient your results are.
You can utilize batch processing—grouping activities together to do them all at once—which can save you time instead of having it spread out throughout the day. You can batch process emails, bill payments, social media interaction, and stock ordering.
Having a positive mindset can also improve your business by working to see where improvements can be made instead of just settling for your current processes. You should always be trying to find ways to improve your company and ensure optimal efficiency.
2. Online Marketing
In this age, where technology and social media rules, you should find ways to utilize this in your company’s favor. You know that getting your company known is important, but also very time-consuming.
To do this efficiently, you can utilize batch processing along with other online tools. Popular email marketing tools include AWeber, Vision6, and Mail Chimp. Email marketing can keep people aware of your business activities, which you can automate by creating auto responders—a scheduled sequence of emails sent out automatically—this will keep your customers engaged for as long as you have set up.
Many businesses also use blogging and social media to engage customers and keep people aware of their activities. You are able to link both blog and social media profiles, and schedule posts to the exact dates and times that you want them published. You can link the accounts using Jetpack, and then use tools—such as Hootsuite—to automate your social media presence. With Hootsuite, you are able to access all social media accounts from one place.
3. Admin and Office
A lot of tedious work can go into the administration and office, and this can really slow a company down. However, there are many online tools that can help automate these tasks. Evernote is a popular program that can help your business keep notes, task management, accounts, contact logs, etc., organized. There are also tools that can connect hundreds of web apps into one place—such as Herolocity; which can handle appointments, online orders, invoicing, phone systems, and everything that holds you back from driving revenue—for free. You can even automate data entry for your receipts.
With companies like Shoebox, you are able to send all of your receipts to them. Shoebox will scan all of the receipts and then send it to Evernote, and you won’t have to worry about having to do in-house data entry. There are also tools to help with file storage which allows you to back up, and even share files. Box and Dropbox can be used for free, but you can opt for more advanced features when your company needs expanding.
4. Customers and Contacts
Utilize tools like Contact Form 7 to allow people to contact your company through your website 24/7. You can even funnel responses so that they reach the appropriate person. You should also include a FAQ on your website to reduce the need for customers to contact you directly.
Assess the questions and problems that are frequently asked, and then have the answer posted onto your website, to reduce the number of queries sent. Along with a FAQ, a ticket system—such as Zen Desk—can be utilized which will allow you to organize and manage problems that your customer is having.
You can also use software tools that can help with your customer relationship management. As your company expands, you will have more customers that need to be tended to. With CRMS, like Salesforce, you can provide your customers the attention they need, automate your sales funnel, and label hot leads automatically.
5. Tasks and Projects
Another helpful way to automate your business is by using task and project tools. There are websites—such as Trello—that can allow you to assign different users certain tasks, while also allowing you to label, attach files, and set deadlines.
6. Sales, Inventory, & Accounts
You can alleviate yourself from your in-house accounting tasks, by automating your business. Xero is a popular tool that allows you to easily log in and take care of invoicing and payroll, while allowing your accountant to log in to fix any errors you have made.
The software is constantly being updated, and since it is on the cloud, you can access it from anywhere. Along with accounting tasks, you can also automate the money-making aspects of your company by having a shopping cart and online ordering. With websites—like woo commerce—customers can order whenever they want, and you can make money 24/7.
With all the money that will be going in and out of your company, you can also budget online as well. Softwares—such as You Need A Budget—lets you know exactly where your money is going so that you don’t mistakenly overspend, which can be a huge problem with small businesses.
Your employees add so much value to your business, but the hiring process can become time-consuming. To help with this, you can use software—like Recruiterbox—which can help track and respond to applicants, manage job openings, and allow you to assign users to different parts of the recruiting process.
After hiring new employees, you need to have them go through training. This takes extra time and money, but with today’s technology, you can provide training online—videos, audios, how-to guides—with password protection to ensure that only your employees have access to it.
Through your website, you can organize different training sections according to different types of staff. After hiring and training, you need to roster to keep track of all of your employees and the different shifts worked. A software that can help you manage this is FindMyShift which allows you to manage things like lunch breaks, holidays, and much more. This will lessen your stress and make managing your employees much easier.